Social Media Analytics
What is social media analytics?
– Yang Yunlong
What is social media analytics? I think the topic is mainly consisted of 2 parts: social media and analytics. for the first part, the social media is a kind of media that supprot online social interaction, unlike the tarditional media, this kind of media support multilogue communication, People are no longer simply being officially informed, instead, they can share their ideas, add comments, publish blogs and even play games with eatch other. The social media changed the interaction between people and the behavior of people’s online and offline activity, which has spawned many new scientific and engineering studies, including data mining, bigdata, recommendation etc.
And the second part, the analytics, I think, is part of the science and engineering field of social media, which focuses mainly on analysis to extract information of the social media like sentiment analysis, content analysis, data mining etc. And use the results of the analysis to make some dicisions, predictions, recommendation and so on.

