Social NetWork

Social Media Analytics

What is social media analytics?

– Yang Yunlong

What is social media analytics? I think the topic is mainly consisted of 2 parts: social media and analytics. for the first part, the social media is a kind of media that supprot online social interaction, unlike the tarditional media, this kind of media support multilogue communication, People are no longer simply being officially informed, instead, they can share their ideas, add comments, publish blogs and even play games with eatch other. The social media changed the interaction between people and the behavior of people’s online and offline activity, which has spawned many new scientific and engineering studies, including data mining, bigdata, recommendation etc.

And the second part, the analytics, I think, is part of the science and engineering field of social media, which focuses mainly on analysis to extract information of the social media like sentiment analysis, content analysis, data mining etc. And use the results of the analysis to make some dicisions, predictions, recommendation and so on.

Social NetWork》有11个想法

  1. You give a brief introduction on social media analytics from a daily-life perspective. It helps me to have a better understanding of social media analytics in our daily life.

  2. Although this article is a little short, it clearly defines social media analytics! I agree with you that social media analytics is a scientific way for researchers to find some potential information among people, which is helpful to make business decisions and improvement. I also hope that social media analytics can greatly change our life in the future! By the way, it is even better if you add some pictures related to the text! Look forward to your next article~ ;-D

  3. This article is a relatively mature work of science popularization interpretation. With accurate and fluent language, it shows the social media analytics in the eyes of the author, which is simple and easy to understand, with clear conditioning. The author’s insight is admirable. On one hand, the author brings out that social media is a kind of media that support online social interaction. On the other hand, he thinks that social media analytics is part of the science and engineering field of social media. This is enough to show that the author can be to the point, detailed and comprehensive. This article embodies the core concept of social network analysis, which is interesting to read.

    Liked by 1 person

  4. I can feel your unique thinking on social media analytics and i agree with you that the analytics is art of the science and engineering field of social media. This blog is impressive although it is relatively short.

  5. Your article has a clear structure. You divide social media analysis into two parts: social media and analysis. And especially in the part of social media, it also introduces the difference between traditional media and social media. Simple and easy to understand.

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